Lease-Up Phase One: 
The As Soon As Possible Phase

The lease-up begins when the ink dries on the contract to construct or renovate your new apartment community. Two significant marketing undertakings take immediate priority: defining your community's identity and building its online presence. Although you're not officially accepting leases yet, building a web presence for your apartments early on will generate more trust and anticipation for prospects as your community gets closer to opening.

There are two primary lease-up types: the new construction lease-up and the remodel lease-up. Also there is the sudden vacancies

We've structured this strategic timeline we use when helping clients navigate their lease-ups. They are:

• Phase One: The As Soon As Possible Phase

• Phase Two: 6 Months Before Opening Day

• Phase Three: 3 Months Before Opening Day

• Phase Four: Opening Day And Beyond

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Email us to learn more of our lease up program.

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We aim to help you complete all the necessary tasks in each phase of your apartment community's lease-up to ensure long-term success.